Investor Glossary

The terms that actually move your numbers.

No jargon for jargon's sake. These are the five line items that make the difference between a spreadsheet that looks good and a deal that actually holds up. Jump to a term, or read straight through.

Quick reference

The one-line version of each, if you just need the gist. Full definitions are below.

⚠ Watch for

Older home with no updates? Don't lean on the standard 5% placeholders for capex and maintenance. Budget more up front, because on a dated property the surprises tend to show up in year one, not year five.

Budgeting

Capital Expenses (CapEx)

The biggest-ticket items you need to budget for as a landlord: a new roof, mechanicals and HVAC, the larger fixes that require you to build up your reserves over time. I'd suggest holding back about 5% as a placeholder, but it will vary depending on the home's condition. A new-construction home, for example, may only need 1% budgeted toward capital improvements. An older home with no updates may need more allocated.

Run it in the Holistic Rental Calculator →
Budgeting

Maintenance

This may vary depending on the building, but I like to budget about 5% at least as a placeholder. Even a new-construction home may require maintenance visits, and it's helpful to set aside a little toward this line item each month.

Run it in the Holistic Rental Calculator →
Budgeting

Vacancy

I'd allocate at least 5% toward your vacancy rate, just in case. During the first year, you may spend a little time getting your rental permit sorted and then wait for the right tenant to apply for your home. In subsequent years, you'll have a better idea of when your tenants plan to move, and can coordinate the timing a bit better.

Run it in the Holistic Rental Calculator →
Returns

IRR — Internal Rate of Return

Internal Rate of Return. This takes into account the equity you're building over time, appreciation, and tax savings — not just what's landing in your account this month. It's the number that tells you what a deal actually returned once you factor in the full hold and the sale.

Run it in the Holistic Rental Calculator →
Watch closely

Phantom Cashflow

Subtracting the mortgage and other expenses — but not your budgeted items like capex, maintenance, and vacancy — to find the gross amount of income you earn per month. It fools you into thinking you have a higher cash flow than you actually do. It's crucial to set aside extra funds for expenses, even when the top-line number looks healthy.

⚠ Watch for

Phantom cashflow is the number one way new investors talk themselves into a bad deal. If a spreadsheet only subtracts the mortgage, it isn't showing real cash flow, it's showing a number that disappears the first time the water heater dies. Always underwrite with your budgeted items in, not just the loan payment.

Want these numbers run on a real property?

Every one of these terms is already built into the Holistic Rental Calculator. Plug in a listing and see your real cash flow, cash-on-cash, and IRR, no phantom numbers included.

Open the Investor Tools